Walkie Talkie – all-round PR agency (both offline and online) – has quietly provided instructive guidance to Danone on PR and blogging over the past few months. The initial result has been online since last week: http://www.boostyourpositivity.be.
In February, Activia and Walkie Talkie, along with several Dutch- and French-speaking bloggers, will launch the #boostyourpositivity project. This project challenges women bloggers to spend four weeks blogging together on tips and tricks for creating positive me-time and having a more positive outlook on life. After a month full of positive inspiration and useful tips and tricks they will round off with a sociable Blog Brunch in Ghent and Brussels. No better day for that than International Women’s Day, on Sunday 8 March.
In the meantime, bloggers are taking on the challenge
After just two weeks, 150 participants had already registered, #boostyourpositivity had been used thousands of times on Instagram/Twitter and the campaign site had received masses of visitors. Moreover, some 250 blog posts linked to the project had already been published.
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