Training programme

Employees with the interest and potential to start a business can participate in the training programme. Cronos Groep has partnered with the Antwerp Management School, which critically oversees this training programme and measures its impact.

The programme is based on the Effectuation theory developed by Prof Dr Sara Sarasvathy. Effectuation consists of five success principles which are found again and again in successful entrepreneurship yet are also diametrically opposed to what we have been taught.

Each of the five principles is discussed in detail during our training course. This takes the form of internal sessions held both within and outside the company, where the emphasis is on ‘doing’. Other aspects include inspirational speeches, self-study tasks and reading a number of books.

Each of the sessions is taught by a specialist, because the springboard is always knowledge and expertise.

1. Bird in the hand

The ‘Bird-in-Hand’ principle: rather than waiting for a brilliant one-in-a-million idea to fall in your lap, just get going with what you have. Start with who you are, what you know and who you know – and not necessarily with a specific objective. Start by looking to see what ‘birds’ you already have in hand, in terms of skills, resources and a network.

2. Affordable loss

The ‘Affordable Loss’ principle: how much of the available resources are you really willing to commit in order to achieve what you want? Can you afford to do so? What is this entrepreneurial activity really worth to me? By asking yourself these questions, you shift the entrepreneurial perspective from ‘investment’ to ‘result’

3. Crazy Quilt

The ‘Crazy Quilt’ principle: an interesting principle for success. The idea behind it is that you need to work with others who believe in your business idea. Each invests no more than he or she can afford. The individual skill sets and networks are pooled together to form a greater whole.

4. Lemonade Concept

The ‘Lemonade’ principle: this principle is actually the embodiment of optimism; it is all about crossing bridges when you get to them. By remaining open to surprises and using them to your advantage, you can create new opportunities. So see them as useful scenarios instead of obstacles to be avoided. No one who dares to stick out their neck is ever spared every bit of unpleasantness, but the same can be said of those who just stick their head in the sand.

5. Pilot in the plane

The ‘Pilot-in-the-Plane’ principle: this key idea here is that you set a course towards your future through your actions, nudging trends in the desired direction rather than having them determine your path. Co-create the future with the resources under your control and the partners of your choosing.