Employees with the interest and potential to start a business can participate in the training programme. Cronos Groep has partnered with the Antwerp Management School, which critically oversees this training programme and measures its impact.
The programme is based on the Effectuation theory developed by Prof Dr Sara Sarasvathy. Effectuation consists of five success principles which are found again and again in successful entrepreneurship yet are also diametrically opposed to what we have been taught.
Each of the five principles is discussed in detail during our training course. This takes the form of internal sessions held both within and outside the company, where the emphasis is on ‘doing’. Other aspects include inspirational speeches, self-study tasks and reading a number of books.
Each of the sessions is taught by a specialist, because the springboard is always knowledge and expertise.